About Vexan

We are family owned fishing professionals that strive to bring you the best fishing rods, lures, gear, apparel, and other products 20-40% less then our competition.

Vexan Fishing works with America’s best Anglers to design the world’s finest fishing tackle.

Vexan uses cutting edge technology and innovation to lead the way in developing the highest quality premium fishing equipment available.

The VEXAN Advantage

Whether you are a hardcore tournament angler or a recreational fisherman who wants to enjoy fishing with friends and family we know you are always looking for an edge. From your boat all the way down to the sunscreen you choose there are advantages to be had. When it comes to choosing your next fishing rod, whether you need a bass fishing rod, or an ice fishing rod, we think you will soon discover why having a VEXAN fishing Rod in your hands will provide you with one of those advantages you are looking for. It’s what we call the VEXAN Advantage. The VEXAN Advantage not only represents the 5 distinct advantages we think you will realize when you fish with a VEXAN, it also represents our 5-point promise to you as our valued customer.

VEXAN Fishing Rods 5-Point Promise

Value – Higher Quality Rods at a Lower Price

VEXAN Fishing Rods are unparalleled in value. Vexan is unencumbered by large corporate overhead and national marketing campaigns that balloon prices. Instead, we focus on what’s important to you and that is a true high-end premium rod at a very reasonable price.

Durability – Every Cast, Every Catch, Every Day

We know your time on the water is important and you can’t afford the frustration of broken equipment. When you fish with a VEXAN you can bet that your fishing rods will be right there with you Every Cast, Every Catch, Every Day.

Technology – Xtreme Strength & Sensitivity with TITAN Technology

VEXAN Fishing Rods are made with our proprietary TITAN technology. We are convinced that you will not find a more fishable rod with the strength and sensitivity you will find in a VEXAN.

Variety – All Fishing Applications

Whether it’s drop shooting on Lake Michigan, cranking ledges on Lake Guntersville, punching matts on Lake Okeechobee or literally anything in between, VEXAN has the rods to cover every technique and lure category you fish.

Dependability – No Compromises

We will not compromise on our efforts to provide you with a truly great customer experience. If we can’t provide you with a great product at a price that is reasonable, we won’t produce the product. So far that has not been a problem and we don’t expect it will be anytime soon.

Fishing Applications

Bass Fishing Rods

Vexan Pro bass fishing rods are highly sensitive, come with custom WINN grip that are specially made for Vexan, assembled with Vexan designed guides made for mono and braid line and lastly, each Vexan Pro bass fishing rods are fitted with the finest Fuji reel for all day fishing comfort.

Big Game Rods

Whether you are Trolling for Salmon & Trout on the great lakes, casting heavy lures for musky & northern pike, or any kind of big game fishing, our Big Game Rods will get the job done.

Ice Fishing Rods & Ice Fishing Reels

Vexan Fishing is delighted to offer our Vexan Ice Series. Our ice fishing rods will exceed your expectations. Our species specific proprietary blanks offer responsive actions specifically designed for the technique, lines, and lures you need to ice more and bigger fish. From Panfish to Pike, Bull Gills to Slab Crappies, Perch to Walleyes, or Pike or Lake Superior Trout, we have a Vexan Ice Series ice fishing rod for you. 

Tungsten Ice Fishing Jigs

‘Hook’ Into More Fish. You’ll catch more fish with Vexan’s Tungsten Jigs! Outfish your cold weather ice fishing buddies and make your fishing trip more exciting.

Vexan's Tungsten Ice Fishing Jigs
Vexan’s Tungsten ice fishing jigs allow you to:

  • Feel Lighter Bites
  • Fish Deeper Water
  • Set the Hook Quicker

Vexan Fishing Lures

  • Vexan Ninja Frog Lure for bass fishing rods - inland bass fishing Vexan Ninja Frog Baits For Bass Fishing.
  • Crystal Reaper Walleye, Crappie and Bass Jigging Minnow Jig Lures for ICE Fishing.

  • Rattlin’ Wasp Walleye, Smallmouth Bass and Crappie Trolling & Crankbait lures.

  • Vexan Bass Fishing Crankbaits – PHAT BOYs and Vern’s Stoneroller fishing lures.

Apparel, Attire, Clothing, Wearable’s – Whatever you call it – We now have it

We have a whole line of apparel. Whether you just want a hat or t-shirt, or you want a cool hoody or polarized Sunglasses with UVA/UVB protection we have it all.

A Note From the Owner

Hello, my name is James and I own Vexan Outdoors and Tackle Industries. A long time ago when I began fishing I had to spend a lot of money to get started. I soon found out that the fishing rods and lures I was purchasing from retail stores were very expensive and some were poor quality.

So, I started my own fishing lure company.

Since that day I have expanded into mass production as I realized I could make high quality lures at even better prices for my customers. Today my company offers high quality fishing tackle for saltwater and freshwater fishing to the customer for about 20% to 40% less than my competitors prices. We do not spend tons of money on advertising and this helps us bring the savings to you.

Our Goal is to allow our customers that are on a budget to fill their tackle box with high quality tackle for less and enjoy this great sport.

We can do Better – For Less

Well, 30 years later things have not changed much so I decided to make my own musky / muskie, pike, bass and walleye tackle that are both affordable and high quality. I soon realized that most of the money companies spend is on advertising and not the fishing tackle quality.

It does not take a lot of money to make high quality fishing tackle and if I did not do much advertising I could price the tackle at a great price so everyone can enjoy this great sport.

Giving Back

We are also happy to tell you that every year a large portion of our profits (Ranges form year to year between 40% & 60%) are used to support Veterans and Children’s charities.

I must thank my daughter Julia for helping me see whats important in life. She spent a lot of time in a Children’s hospital and it really taught my wife and I that material possessions are far less important than helping others.

To date we have donated and helped raise over $1,000,000+ for various charities and organizations. Much of our donations send Veterans fishing as a “Thank you” for their service with some great groups like Operation Musky, Take a Vet Fishing, etc..

Other donations include supporting families through organizations like the Wounded Warrior program and the Ronald McDonald House so they can afford to spend time with their loved ones at the hospital. Many of these families can’t even afford gas to drive to see their children let alone multiple nights in a hotel. Thank you for helping us help others. God bless and have a good time fishing!

James & Lisa Haworth Owners, Tackle Industries



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